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With the arrival of Campobet in Sweden, this is the second Soft2Bet website launched in the region. Why is it such an important market for our industry?
B.C .: Sweden has always been a desirable territory for us, because we knew that gambling is a beloved tradition in its communities. We were glad that the Swedish government decided to pass a law that would further regulate the industry, as it gave us a great chance to show our products to Swedish customers.
After extensive market research, I decided to apply for a Spelinspektionen license. This market is full of strong competitors that are in the spotlight of demanding players, which has led to both technological advancement and the development of cutting-edge content.
These challenges have brought strength to our product and the success of YoyoCasino proving that we are on the right track; I knew now that it was the best time for us to bring the latest sports book to Sweden.
What does Soft2Bet bring to the Swedish market and how does it differ from its competitors?
Boris Chaikin, CEO of Soft2Bet.
B.C .: Our main goal is always to offer users the highest quality products and that is why we have carefully selected our websites, considering this market. . YoyoCasino and Campobet are both successful projects in themselves and are now both very popular with our Swedish clients, so the decision we made was definitely the right one.
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YoyoCasino has a wide range of slots, live casino, poker and blackjack games, and Campobet, recently launched, is the perfect companion of the brand, offering sports fans the opportunity to place bets on both live and virtual sports. Customers can bet on all sports matches in Sweden, along with the world’s top leagues and championships and an extensive selection of other sporting events.
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However, the diversity of our offering is not the only thing that separates Soft2Bet from the competition. Our customer support service differentiates us from other brands, being available 24/7, giving customers access to native speakers who are available to help and answer questions at any time.
In parallel, we offer security. Our customers are given the opportunity to create an account using the Pay Pay option through Trustly, which establishes credibility among our customers.
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What do you have in mind for the future of the Swedish market and do you have plans in place to further increase your presence in the Nordic countries?
B.C .: The region is becoming more and more competitive, and companies should constantly think of new ways to innovate, strictly following the guidelines set by the Spelinspektionen.
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Swedish customers deserve interesting additional projects, and Soft2Bet has many on the horizon. However, we will not only limit our growth to the Swedish market – our team is currently working on obtaining another license in the Nordics, but these are the plans we keep close to our chest.